Kids Shopping

WOW! Aussies are spending 1.6B on kids gifts each year…

Buying toys and gifts – one of a mother’s (or father’s) most stressful extracurricular actives. The internal chatter whilst you park the car at your local shopping centre contemplating how much should I spend?, what if they already have this toy?, I really didn’t need this additional expense this week…. 

In fact, Aussie parents of children aged 3-10 years are spending a whopping $1.6 billion on kids gifts each year!

According to YouGov Galaxy, parents’ average spend per child on gifts for their own children is $458. This expense is double ($916) for one third (32%) of Aussie parents who have two children and triples ($1,374) for 9% of parents who have three or more kids.

Our research also found that not only are parents increasingly spending on gifts for their own children, but they’re splashing out on their children’s friends and young cousins too.

With kids now attending on average of four parties each year, it’s no surprise that parents are dropping an average total spend of $133 per year on gifts for kids outside of their immediate family.

So now that we have your attention, we also have you covered with the Afterpay Toy sale kicking off today.

Save on hundreds of toys for a range of age groups with Big W – with Afterpay accepted instore and online. Parents can stock up on gifts and toys for upcoming birthdays, Christmas and other special gift giving occasions, whilst spreading-out the payments in four equal, interest free instalments so you can make it work within your budget.

To help you out we have pulled together a list of the most on-trend toys kids will be requesting this year: 

L.O.L Surprise! Bling Series Doll Assorted $19 (4 x $4.75)

Hatchimals Colleggtibles Coral Castle Display Set $29 (or 4 x $7.25)

Marvel Action Figures Titan Hero Power FX Captain America $25 (or 4 x $6.25)

Barbie Dreamhouse $199 (or 4 x  $49.75)

Lego City Fire Ladder Truck $20 (or 4 x $5)

Shop all Toy Sale retailers here

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